How to find low competition keywords?

A low-competition keyword is a search query where your current authority gives you a realistic chance to rank in the top three or five. Check the pages already ranking and compare their authority with yours on that topic.

CTR is primarily a function of position. A high-volume query where you rank at position 40 may bring fewer clicks than a small, relevant query where you rank at position three. Choose queries that can start building organic click history now.

A keyword difficulty score is a tool’s estimate. Use it to find queries worth checking, then inspect the actual results.

Start with queries already bringing clicks

In Search Console, select a related page and open the Queries tab. Look for searches bringing organic clicks. List other questions about the same subject that your customers ask.

A specific repair, product or location can give you a narrower query to investigate. A bike shop might compare “bike chain slipping” with the broader phrase “bike repair.”

Open the pages that rank

Search the exact phrase in the country and language you want to target. Save the leading organic URLs and open them.

Check what each page covers, which relevant websites link to it and whether it earns organic traffic. Use a backlink tool for the links and a keyword tool for estimated traffic to competitors’ pages.

Also look for ads, maps, videos and direct answers above the organic results. Those can reduce the clicks available even if you rank.

Check search volume

Search volume is a tool’s estimate of how often people search for a phrase, usually per month. Save the estimate, country, date and tool you used.

If the tool doesn’t report a value, mark it “unmeasured.” That doesn’t prove nobody searches for the phrase. You can publish a page as a test, but keep it separate from queries with measured demand.

Compare the ranking pages with your own related pages. Have you earned backlinks and organic clicks on this topic? Could one of those pages link to the new page?

Look for gaps an established site may leave open

A high-authority site may already have a page ranking for a broad, high-volume query. Publishing a separate page for a closely related niche query can put both pages into the same searches. That risks cannibalizing the established page and its more valuable traffic.

This can leave narrower queries worth investigating for smaller sites. You don’t have the same established page to protect. Compare the actual ranking URLs and look for a distinct query where you can reach the top three or five.

This is one way to compete in markets with incumbents as large as Google or Microsoft: find a specific query they haven’t served with a separate page, earn clicks there and build authority around that topic. Their size alone doesn’t settle every query. Check the results rather than assuming a gap exists.

Choose queries that help your business

A query can be easy to rank for and still bring few useful visits. Ask how the page would lead to an enquiry, booking or sale.

Choose several different, related questions rather than betting everything on one keyword. Publish a clear page for each, then check which ones rank and earn organic clicks before expanding.